Google announced last Thursday that it had stopped customer acquisition and feature development for its popular Wildfire service. By integrating some of its functionality into its existing AdWords, DoubleClick and Analytics platforms, it appears Wildfire is slowly winding down. Wildfire customers (including Amazon, Virgin, Cirque du Soleil, Spotify, Cisco, Gap and ad agency McCann) have been informed that services will cease towards the end of 2015. Where will they turn to next for their social media marketing needs?
What does Wildfire offer?
The social media marketing company was purchased in 2012 for $350 million, with Google looking to cash in on the surge in Facebook advertising by offering detailed analytics and marketing automation processes for advertisers and salespeople. In addition to providing insights on Facebook’s advertising processes, the service handles and analyses consumer data across Google+, Pinterest and Twitter. The platform allows users to manage and publish content – including pages, apps, ads, tweets, videos and sponsorships.
What’s next for Wildfire users?
Chances are Wildfire’s users are already actively looking for a replacement tool that will enable them to monitor and strategise on social media. Depending on the functionality they are looking for, some users are likely to migrate to real-time publishing platforms like HootSuite, or upgrade their usage of the tool if they are already subscribers. Clients primarily interested in the Wildfire’s marketing automation functionality may turn to solutions like Act-On and Hubspot to effectively manage incoming business.
But what if, as a Wildfire client, you need a fully-fledged social media monitoring tool? What if you want to listen to customers, analyse them, engage with them directly and generate detailed reports on a daily basis? What if you need to find and respond to very precise information very quickly?
Perhaps we can help out. Enter Digimind Social, a tool which cuts through the noise to empower brands to drive successful social media strategies.
Why is Digimind Social different?
Digimind Social is a powerfully simple social media monitoring and analytics tool that allows companies large and small to follow and respond to what is being said about them online. In addition to tracking mentions on traditional social media channels like Facebook, Twitter, Pinterest, Google+ and so on, Digimind’s sleek, intuitive software combs the web across over 200 countries and 40 languages for brand presence in news, blogs and forums.
The Who, What, When, How and Why features allow users to analyse huge amounts of data in minute detail with a multi-level analytics engine equipped with over a dozen customisable filters. Our recently announced, highly innovative rules system allows mentions and events to be categorised, rated and assigned automatically in real time.
But that’s just the beginning. The features packed into Digimind Social include industry-leading sentiment analysis, mention clustering and analysis by audience. Our unique Top Reputation tool allows users to monitor their brand’s performance in organic search engine results, essential to a true understanding of e-reputation. Check out the video below for an overview of these features and much more:
If you’re interested in trying out Digimind Social for your brand, we’d be delighted to hear from you. Get in touch using the link below to start a free trial and get a taste of the power of Digimind Social. What are you waiting for?