Snapchat, an app with over 150 million daily users, will arguably put its massive growth down to its popularity amongst millennials. However, with the many updates adding to its multiple capabilities, it’s slowly working its way into brand marketing circles. With another new week, unsurprisingly, we welcome another new update; Snapchat Memories. The new feature allows users to save snaps to the app itself to be viewed, re-sent or re-uploaded to your stories at a later date.

What can memories bring to brands? And how do people really feel about this game-changing update? Here are our top insights from Twitter to help you get to grips and decide for yourself.

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What do you think? Love it or hate it? We’d love to hear your opinions, Tweet us @Digimindci

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Mohammed El Haddar
Mohammed El Haddar is CTO and CEO at Digimind, USA. With new developments and concepts constantly changing, he knows how to outsprint the pack to make Social Media Monitoring the key to business success.

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