We bet you’re still singing #puppymonkeybaby while snacking on some Doritos.
Super Bowl 50 drew in the third largest viewership in TV history, with almost 112 million viewers tuning in. Social media was no exception with a record number of tweets and posts throughout the night. Roughly 60 million people worldwide joined the Super Bowl conversation on social media, including 16.9 million tweets sent by 3.8 million unique authors and 200 million Facebook posts. The three most popular players were Peyton Manning (10 million people, 19 million interactions), Cam Newton (5 million people, 8 million interactions) and Super Bowl MVP Von Miller (1.8 million people, 2.7 million interactions).
However, many viewers tuned in to catch the buzz-worthy commercials that advertisers spent $5 million on for a 30-second spot. Who were the winners and losers this year?
In the first half of the game, advertisers entertained audiences across the nation with clever, humorous, and controversial ads. Doritos had the highest number of conversations on social, some of them being negative due to what sparked an abortion debate. While Amazon, Toyota, and Budweiser were trailing behind with conversation, eventually, Mountain Dew’s #puppymonkeybaby caught up in the conversation with its “love it or hate it” commercial.
How did it make us feel?
Most of the conversations around the commercials stayed positive as viewers enjoyed the breaks between the game. Doritos and Mountain Dew ended up as the most discussed commercials on social media, but they also received the most negative sentiment due to their controversial and undesired nature. Finance didn’t do well either on social media, with conversation focusing on how PayPal didn’t speak to their audience.
Super Bowl didn’t only reach American audiences – it was the talk of the town across the world.
What was your favorite commercial during Super Bowl 50?