9 min read Luxury-marketing-strategies-for-managing-brand-reputation-on-social-media (1)
Melissa Chue | Asia Pacific - Apr 1, 2019

Luxury Marketing Strategies for Managing Brand Reputation on Social Media

Luxury marketing has long revolved around sustaining a brand’s status as an icon of wealth and success. However, recent developments around the world pose significant obstacles to sustaining sales and driving growth. These...
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6 min read girlholdinghearteyesemoji
Ellen Wallinger | Brands - Mar 6, 2019

Top 7 Valentine’s Day 2019 Social Media Trends in North America

Valentine’s Day is all about spreading the love, whether that be with a handwritten card or a social media shoutout. This year’s sharing of affection was no different, and using our social listening tool, Digimind Social, we...
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5 min read social-listening-strategies-for-luxury-brands-APAC
Melissa Chue | Asia Pacific - Jan 3, 2019

Shine on Social: 5 Social Listening Strategies for Luxury Brands in Asia Pacific

Consumers flock to social media to share their opinions and experiences, as well as discover the latest and greatest trends in everything from technology to holiday destinations. For this reason the power of social for...
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3 min read Screen-Shot-2018-03-07-at-11.50.38-AM-1068x354-1
Graeme Anderson | Build Strategy - Mar 8, 2018

Social Media Marketing World 2018 Recap: Keeping The Social in Social Media

In case you missed it, there were over 5,000 marketers who made the trek out to sunny San Diego for Social Media Marketing World 2018 on February 28th, and some members of Digimind's NYC team were lucky enough to participate!
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3 min read chinese-new-year-on-social-media-1068x601
Melissa Chue | Infographic - Feb 19, 2018

Celebrating Chinese New Year 2018 on Social Media

Chinese New Year festivities began over the weekend, and internauts wasted no time in celebrating, be it by posting new year's greetings online, or sharing pictures of the traditional food they feasted on.
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4 min read superbowl
Heather Aponte | Build Strategy - Feb 6, 2018

Beyond the Best and Worst Super Bowl Ads: Understanding the True Drivers of Advertisers’ Success and Failure

From big-name home and car brands to smaller brands, this is the real impact this year’s Super Bowl ads made on viewers
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3 min read online-public-discourse-about-2017-catalan-elections (1)
Graeme Anderson | Analysis - Dec 20, 2017

Digimind and El País Partner to Monitor Online Public Discourse about the 2017 Catalan Elections

Social media has undoubtedly become a preferred means for individuals to express their opinions, especially when it comes to matters of public interest. Digimind recently partnered with Prisa, a global Spanish and Portuguese...
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Graeme Anderson | Community Manager - Oct 19, 2017

5 Key Questions for Detecting Market Trends Using Social Media

A case study of a communication agency’s analytical study of social media to discover market trends.
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2 min read BlogEN_Online-Retailers-Killed-the-Department-Store-Cover-1068x775
Austin Williams | Brands - Jun 15, 2017

How Online Retailers Leverage Social Media to Outperform Department Stores

One very silly argument marketers of a certain age tend to make is that millennials are killing department stores. This opinion is equal parts misguided and misleading. Online retailers, in fact, are killing department stores....
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2 min read BlogEN_Online-Retailers-and-the-Pressure-to-Listen-and-Perform-on-Social-Media-Cover-1068x775
Austin Williams | Build Strategy - Jun 12, 2017

Top Challenges and Opportunities for Online Retailers Using Social Listening

Last week, online menswear retailer JackThreads wrapped their “farewell sale,” unloading their merchandise for 70% off as they prepared to officially go out of business. Like most other loses, the death of a brand provides an...
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