4 min read
Graeme Anderson | Build Strategy - Oct 10, 2017

6 Social Media Strategies For Effective Consumer Engagement

In January of 2016, Burger King challenged Wendy’s 4 for $4 deal on Twitter:
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8 min read
Austin Williams | Analysis - Jul 27, 2017

10 Uses of Influencer Marketing to Grow Your Sales

As part of the development and implementation of new marketing strategies, an influencer is a person who possesses the requisite authority, legitimacy, and relevance, and reach to sufficiently facilitate the following ten...
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2 min read
Austin Williams | Brands - Jun 21, 2017

Kevin Hart Was the King of Father's Day

For reasons that remain mysterious to most marketers, Father’s Day doesn’t get nearly as much love online as Mother’s Day. After monitoring how the average American spent Mother’s Day, there was a lot to take away from the...
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4 min read
Austin Williams | Build Strategy - Jun 7, 2017

Sneaker Brands' Unique Opportunity in Social Listening

Since Michael Jordan first revolutionized the way athletic shoes were branded in the 90s, the sneaker industry has continued to steadily evolve over time. In the early 2000s, the retro boom within the industry (brands...
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5 min read
Austin Williams | Build Strategy - Jun 2, 2017

Three Brand Benefits of Sponsoring Endurance Challenges

Given their target audience, outdoor and athletic brands are afforded viable marketing opportunities in endurance challenges. Like food brands that sponsor eating contests, or tech brands that sponsor hack-a-thons, outdoor and...
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2 min read
Austin Williams | Build Strategy - May 30, 2017

The Three Pillars of Influencer Marketing | Socialize Atlanta May 2017

Within the midst of our Atlanta adventures at The Social Shake-Up and Digital Summit, Digimind brought Socialize to the south for a happy hour and networking event to remember. Here’s a recap of the great time we had at...
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3 min read
Austin Williams | Build Strategy - May 26, 2017

Discovering the Latest Trends in Digital Marketing | Digital Summit Atlanta May 2017

Sponsoring two conferences in one week was a huge milestone for Digimind!
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4 min read
Austin Williams | Build Strategy - May 12, 2017

Social Strategy for Digital PR Professionals

In the long run, segmenting and evaluating channels, planning a precise process of social listening, and properly measuring the effectiveness of your choices all contribute the the broad and overall goal of increasing sales...
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4 min read
Austin Williams | Brands - Apr 13, 2017

How to Identify the Best Influencer for Your Brand

Many people assume the most difficult aspect of influencer marketing is knowing the correct way to measure results. However, the detection of influencers remains the most pressing challenge facing marketers.
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1 min read
Austin Williams | Build Strategy - Apr 12, 2017

One on One with Bloglovin'

During Social Media Week, Digimind had the chance to catch up with some notable influencers and industry leaders. In this series, we chat one on one with digital media’s best and brightest—this time with the CEO of Bloglovin',...
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