2 min read breaking-down-chatter
Melissa Chue | Asia Pacific - Nov 14, 2016

Breaking down the mountain of online chatter | PR Asia 2016

Online reputation management. It's the biggest challenge faced by communication directors today, according to a 2015 study conducted by Brunswick Insights. Indeed, the rise of social media has allowed customers to share their...
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3 min read pokemon-go
Melissa Chue | Asia Pacific - Aug 10, 2016

Pokémon GO: A Content Marketer's Guide

Pokémon GO, the mobile phone game that has taken the world by storm, is finally available in Asia, and players young and old can't get enough of it.
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9 min read header-logo-instagram
Kyle Martinowich | Brands - May 26, 2016

Instagram : Why online users are loving hating the new logos

Early this May there was a radical change for the "young" social network's strong growth and its fans: the Instagram logo design unchanged since its creation in 2010, was updated, making way for a more sleek and colorful...
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8 min read Facebook Reactions analysis is only relevant when crossed with social, demographic and geographical criteria and products
Jerome Maisch | Facebook - Apr 7, 2016

Facebook Reactions : why collecting emotions is a marketing essential

On February 24, Facebook introduced us to some new emoticons - Facebook Reactions! These allow their users, you and me alike, to respond to timeline posts via a range of feelings; these have now been extended further to...
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