The first #GOPDebate of the election year did not disappoint. With over 11 million viewers glued to Fox Business Network and almost one million tweets throughout the two hour period, it was clear that social media will be on fire during the 2016 election year.

It wouldn’t be a Republican debate without a few jabs: Christie didn’t like when President Obama told stories; Carson did not fall asleep this time; Bush thought Hillary will have two homes if she became President – the White House and the courthouse; people pull triggers according to Trump’s gun control policies, but he was also firing shots at Cruz about his birthplace; and well, Cruz shot himself in the foot by provoking New Yorkers.

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Let’s get to it – who came out on top?

Sentiment Comparison by Candidates

When we examine each candidate’s sentiment, we can see that Chris Christie had the most positive sentiment as 81% of his sentiment-categorized mentions were positive.

Christie is then followed by Marco Rubio with 68% of positive categorized mentions, and Ben Carson with 60%.

The most negative sentiment belonged to Ted Cruz, as 40% of his categorized mentions were negative, followed by Ben Carson at 39% (people either love him or hate him), and a tie with Jeb Bush and Donald Trump at 39%.

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What were people talking about?

Keywords associated with the entire debate. What were people discussing the most on social media?

Screen Shot 2016-01-14 at 11.23.28 PMEveryone wants a piece of the pie.

Donald Trump received the most mentions during the debate, followed by Ben Carson and Ted Cruz.


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What were the most discussed political issues on social media?

Polls dictate the US is generally headed in the wrong direction. Social media agrees. The top two political issues are “America” (general direction) and “Principles & Values” (people speaking about morality and community growth).

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What topics did the candidates focus on?

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Where are the conversations coming from?

Houston, New York, and San Francisco were the cities with the most chatter.

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Based on social media, Trump is still leading the mentions…but who will lead the polls? Follow us as we continue to monitor the 2016 election coverage and the upcoming debates to bring you the most accurate social media analysis.


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