With the 2015 Southeast Asian haze set to be the worst in history, we at Digimind Social put on our goggles to find out the hot spots on social media.

Overall, air quality remained a key concern for netizens, with PSI readings topping the list for conversations and online searches. The recent school closure on 24 September was also responsible for the spike in #SGhaze related discussions on social media.

Read the rest of the infographic:

SG Haze

When a large-scale pollution crisis like this occurs, it’s important to be able to track, manage and respond to concerns on social media. Brands and organizations alike could well benefit from social listening tools to inform their contingency plans.

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