2 min read
Austin Williams | Brands - Jun 15, 2017

How Online Retailers Leverage Social Media to Outperform Department Stores

One very silly argument marketers of a certain age tend to make is that millennials are killing department stores. This opinion is equal parts misguided and misleading. Online retailers, in fact, are killing department stores....
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2 min read
Austin Williams | Build Strategy - Jun 12, 2017

Top Challenges and Opportunities for Online Retailers Using Social Listening

Last week, online menswear retailer JackThreads wrapped their “farewell sale,” unloading their merchandise for 70% off as they prepared to officially go out of business. Like most other loses, the death of a brand provides an...
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4 min read
Austin Williams | Build Strategy - Jun 7, 2017

Sneaker Brands' Unique Opportunity in Social Listening

Since Michael Jordan first revolutionized the way athletic shoes were branded in the 90s, the sneaker industry has continued to steadily evolve over time. In the early 2000s, the retro boom within the industry (brands...
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5 min read
Austin Williams | Build Strategy - Jun 2, 2017

Three Brand Benefits of Sponsoring Endurance Challenges

Given their target audience, outdoor and athletic brands are afforded viable marketing opportunities in endurance challenges. Like food brands that sponsor eating contests, or tech brands that sponsor hack-a-thons, outdoor and...
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2 min read
Austin Williams | Build Strategy - May 30, 2017

The Three Pillars of Influencer Marketing | Socialize Atlanta May 2017

Within the midst of our Atlanta adventures at The Social Shake-Up and Digital Summit, Digimind brought Socialize to the south for a happy hour and networking event to remember. Here’s a recap of the great time we had at...
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3 min read
Austin Williams | Build Strategy - May 26, 2017

Discovering the Latest Trends in Digital Marketing | Digital Summit Atlanta May 2017

Sponsoring two conferences in one week was a huge milestone for Digimind!
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2 min read
Austin Williams | Build Strategy - May 26, 2017

Tackling Social Media Analytics Challenges | The Social Shake-Up May 2017

Digimind was the life of the party at Social Shake-Up Atlanta. We sponsored the conference, held down a booth where we met tons of amazing professionals from different brands and agencies, and we threw a networking happy hour...
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3 min read
Austin Williams | Analysis - May 19, 2017

How to Filter Out the Noise On Social Media

The number of users on social media has steadily increased throughout the past decade. Inherently, social media listening is a daunting task—there’s so much to listen to. For brands seeking insight into any given topic or...
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4 min read
Austin Williams | Analysis - May 16, 2017

A Timeline of How America Spent Mother's Day

For logistical reasons, Mother’s Day happens to be one of the most celebrated American holidays of the year—if not the most celebrated American holiday of the year. Unlike Christmas or Easter, Mother’s Day isn’t faith-based,...
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4 min read
Austin Williams | Build Strategy - May 12, 2017

Social Strategy for Digital PR Professionals

In the long run, segmenting and evaluating channels, planning a precise process of social listening, and properly measuring the effectiveness of your choices all contribute the the broad and overall goal of increasing sales...
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