3 min read
Graeme Anderson | Analysis - Dec 20, 2017

Digimind and El País Partner to Monitor Online Public Discourse about the 2017 Catalan Elections

Social media has undoubtedly become a preferred means for individuals to express their opinions, especially when it comes to matters of public interest. Digimind recently partnered with Prisa, a global Spanish and Portuguese...
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6 min read
Graeme Anderson | Build Strategy - Dec 5, 2017

Monitoring and Analyzing Social Media Trends: The Best Practices

Differentiating a brand’s products and services from those of competitors is a primary concern for marketers in any industry. The ability to monitor trends in real time is an incredibly valuable tool for anticipating changes...
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4 min read
Graeme Anderson | Community Manager - Nov 21, 2017

Customer Social Media Interaction in 2017

Each minute, a huge amount of social media activity occurs. Every minute, there are 452,000 new tweets, 156 million emails are opened, 15,000 gifs are sent over Messenger, 1.8 million Snapchats are sent, 751,522 dollars are...
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4 min read
Graeme Anderson | Community Manager - Oct 19, 2017

5 Key Questions for Detecting Market Trends Using Social Media

A case study of a communication agency’s analytical study of social media to discover market trends.
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4 min read
Graeme Anderson | Build Strategy - Oct 10, 2017

6 Social Media Strategies For Effective Consumer Engagement

In January of 2016, Burger King challenged Wendy’s 4 for $4 deal on Twitter:
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5 min read
Graeme Anderson | Community Manager - Oct 5, 2017

Insurance and Customer Experience: 60% of Millennials Want Both Traditional and Digital Communications

Insurers and Millennials: Defining the Consumer Relationship
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4 min read
Ana Cerezal | Build Strategy - Aug 30, 2017

Insight-Driven Strategies, Social Intelligence Trends and more at dmexco 2017!

Are you counting down the days to dmexco, the the top digital marketing event of the year? On September 13 & 14, Digimind’s Insights Team of social media experts will share 18 years of data experience with whoever is looking...
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5 min read
Austin Williams | Analysis - Jul 28, 2017

Social CRM: How to identify and target your key customers and prospects?

Brands and retail professionals recognize the strategic importance of improving and personalizing the experience of their customers and prospects. However, very few of them actually invest in a Social CRM strategy.
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8 min read
Austin Williams | Analysis - Jul 27, 2017

10 Uses of Influencer Marketing to Grow Your Sales

As part of the development and implementation of new marketing strategies, an influencer is a person who possesses the requisite authority, legitimacy, and relevance, and reach to sufficiently facilitate the following ten...
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3 min read
Austin Williams | Build Strategy - Jul 26, 2017

Understanding Value Exchange Through Social and Consumer Insights | Socialize NYC Cruise July 2017

On a breezy Tuesday evening, marketers from renowned brands such as Vans, DirecTV, AT&T, Susan G. Komen, Four Seasons Hotel, and Universal Music Group sailed around Manhattan with Digimind during our second annual Socialize...
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