3 min read
Jerome Maisch | Build Strategy - Oct 6, 2015

The social impact on your favorite TV Shows

Where black & white covered the screen, and producers were indifferent to what their viewers thought about TV shows, television has evolved over the past 90 years.
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1 min read singapore-haze-2014-1
Melissa Chue | Build Strategy - Oct 5, 2015

#SGHaze: What are the hot spots on #socialmedia?

With the 2015 Southeast Asian haze set to be the worst in history, we at Digimind Social put on our goggles to find out the hot spots on social media.
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3 min read a1
Melissa Chue | Build Strategy - Sep 21, 2015

Uber and Maroon 5 Race to First Place on #SingaporeGP

The Singapore Formula 1 Grand Prix weekend was an eventful one, with Sebastian Vettel beating crowd favourites to clinch first place. Conversations peaked at just over 7, 000 mentions at 10pm on 20 September, as fans took to...
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4 min read singapore-ge2015
Melissa Chue | Build Strategy - Sep 8, 2015

Checkpoint: What you need to know about Singapore's #GE2015 so far

There is no doubt that 2015 is the year that social media shapes up to be one of the key battlegrounds of Singapore’s General Elections, from fuelling rumours about a contesting party’s strategy to influencing a candidate’s...
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3 min read animal-activist
Melissa Chue | Build Strategy - Aug 18, 2015

Animal Activists Take Advantage of #SG50 for a Bigger Cause

The dust on SG50 has settled, but we at Digimind Social are constantly keeping one ear on the ground to listen to what’s being said on social media.
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1 min read national-day-2015
Melissa Chue | Build Strategy - Aug 12, 2015

#NationalDay2015 At A Glance: A Social Media Listening Perspective

A record 230, 000 tweets were sent about this year’s National Day Parade, making it the most tweeted about 1 day event in Singapore.
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3 min read
Melissa Chue | Build Strategy - Jul 30, 2015

Much Ado About An #SG50 Fishcake

Another week, another SG50 campaign or product launch. As Singapore’s 50th birthday inches closer, more and more brands are looking to cash in on the year long hype. But when does “too much” become “too much”?
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3 min read United-Airlines-1068x713
Jerome Maisch | Build Strategy - Jul 10, 2015

Social Media Shows No Mercy Towards United Airlines

United Airlines flights were temporarily halted nationwide due to what the FAA claimed was a computer glitch - notably described as “connectivity issues” - grounding all flights. Although the error was corrected, thousands of...
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2 min read seagames-2015
Melissa Chue | Build Strategy - Jun 19, 2015

#SEAGames2015 Social Media Scorecard

The 28th Southeast Asian Games officially ended on 16 June and sportsmen and sportswomen across the region did their respective countries proud by bringing home the medals. Congratulations Thailand, Singapore, Vietnam and...
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1 min read pinkdot-2015
Melissa Chue | Infographic - Jun 18, 2015

[Infographic] #PinkDot 2015 At A Glance: A Social Media Listening Perspective

The 7th annual Pink Dot Rally for the Lesbian, Gay, Bisexual and Transgender (LGBT) community in Singapore took place on 13 June 2015, with a record 28, 000 gathering at Hong Lim Park to support the #freedomtolove.
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