3 min read
Melissa Chue | Build Strategy - Nov 13, 2015

What's brewing behind #CupGate2015?

‘Tis the season to be jolly.. and for controversy. Recently, Starbucks announced the design for its Red Holiday Cups, “a minimalist, two-toned ombré design with a bright poppy colour that turns into a darker cranberry below”.
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2 min read
Jerome Maisch | Build Strategy - Oct 29, 2015

Who Won the Republican Debate on Social Media?

As the presidential coverages continues, we have setup our own in-house war room to monitor all the debates.
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3 min read
Jerome Maisch | Build Strategy - Oct 27, 2015

Top 10 Reasons to Attend #SocializeNYC

1) Surreal venue Experience first-hand a venue unlike any you have ever seen. Journey through the Lightbox, the only experiential space in NYC!
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3 min read
Jerome Maisch | Build Strategy - Oct 7, 2015

Is McDonald's #AllDayBreakfast a Winner?

Christmas came early this year. McDonald’s has finally answered the people’s desperate plea. All-Day Breakfast is officially here.
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3 min read
Jerome Maisch | Build Strategy - Oct 6, 2015

The social impact on your favorite TV Shows

Where black & white covered the screen, and producers were indifferent to what their viewers thought about TV shows, television has evolved over the past 90 years.
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1 min read
Melissa Chue | Build Strategy - Oct 5, 2015

#SGHaze: What are the hot spots on #socialmedia?

With the 2015 Southeast Asian haze set to be the worst in history, we at Digimind Social put on our goggles to find out the hot spots on social media.
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3 min read
Melissa Chue | Build Strategy - Sep 21, 2015

Uber and Maroon 5 Race to First Place on #SingaporeGP

The Singapore Formula 1 Grand Prix weekend was an eventful one, with Sebastian Vettel beating crowd favourites to clinch first place. Conversations peaked at just over 7, 000 mentions at 10pm on 20 September, as fans took to...
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4 min read
Melissa Chue | Build Strategy - Sep 8, 2015

Checkpoint: What you need to know about Singapore's #GE2015 so far

There is no doubt that 2015 is the year that social media shapes up to be one of the key battlegrounds of Singapore’s General Elections, from fuelling rumours about a contesting party’s strategy to influencing a candidate’s...
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3 min read
Melissa Chue | Build Strategy - Aug 18, 2015

Animal Activists Take Advantage of #SG50 for a Bigger Cause

The dust on SG50 has settled, but we at Digimind Social are constantly keeping one ear on the ground to listen to what’s being said on social media.
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1 min read
Melissa Chue | Build Strategy - Aug 12, 2015

#NationalDay2015 At A Glance: A Social Media Listening Perspective

A record 230, 000 tweets were sent about this year’s National Day Parade, making it the most tweeted about 1 day event in Singapore.
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