A record 230, 000 tweets were sent about this year’s National Day Parade, making it the most tweeted about 1 day event in Singapore.

Curious to see what other records were set on Singapore’s 50th birthday, we put our social media listening tool, Digimind Social to the test. 

In this infographic, you will find:

  • Which brands were the most visible on National Day
  • The most talked about segments of the National Day Parade on social media
  • 5 most prominent individuals on social media during the National Day Parade




National Day 2015


Singapore’s 50th birthday was definitely one to celebrate, with social media abuzz with excitement and reflection. To find out how you can get insights like these for your brand, campaign or industry, click here to sign up for a free trial or demo.



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