While international efforts have been helping to identify the whereabouts of flight MH370, Digimind Asia Pacific was interviewed by Channel NewsAsia to help people understand the social sentiment around the flight’s disappearance and how the population has been reacting to the tragedy.

Channel NewsAsia

Digimind’s social media monitoring tool shows that people have really taken to image-based social media networks like Instagram and Pinterest to share their prayers and compassion for the loved ones of those passengers onboard the flight:



While traditional media has been investigating hard facts to solve this tragic mystery, Digimind examined what was trending on social media, including the public sentiment about the theories for the flights disappearance and the massive outpouring of sympathy and prayers for the family and friends of those onboard.

Jerome Maisch
Marketing Manager @digimindci. Passionate about big data & social marketing. Photography, music and hiking lover


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