With over 800 exhibitors and 30k visitors, this year’s dmexco boasts a 20% growth over last year and was bigger than ever. The 60k m2 exposition and conference center with state-of-the-art installations can be almost overwhelming at first. However, as we shared via our guest blog post on Digital Doughnut, according to mentions on social media, the focus of the event still lies on individual conversations about digital marketing at the booths despite the vastness of the event.
For us, the one-on-one conversations were indeed the most important and we were very glad to be able to exchange ideas with lots of visitors. We’d also like to thank everyone for a great turnout at the presentation by our marketing manager, Cassandra Krause. We’ve posted the slides from the seminar “Social media listening: How to gain knowledge not just data” on SlideShare.