4 min read
Jerome Maisch - Jun 16, 2014

Community Managers: 10 Tips to Excel in Online Engagement


Social media has become so rooted in organizational strategy, that brands everywhere are engaging in relationships – of the online kind – with their customers. An online community is for a brand, what diamonds are for a girl: their best friends. However, contrary to dazzling diamonds, your online community lacks that constant intrigue. In fact, before you know it, your community's intrigue in your brand starts to fade – unless, contact is consistently high-quality.

That’s where you, the Community Manager, comes in! You possess the power to cause a community to fall in love with your brand at first follow...

In this blog, Digimind provides the canny Community Manager, with 10 Top Tips to Excel in Online Engagement. Now, let’s get started!

1. Start social media savvy

New to Community Management? Well, this one’s for you. Initially, implementing a social media strategy will seem scary, as a follower-free facebook is a lonely place. But, don’t forget, your brand is unique, much like your social media strategy should be.

Be prepared to brainstorm for hours in order to come up with a unique strategy to stand your brand out from the crowd…

2. Segmentation Second

Segment your target audience using a variety of criteria relating to your brand. Join forums, discussions, and LinkedIn groups which are used by your customers. Find out where the top social media influencers gather online and tune into what they are talking about (what’s trending).

3. Listen and Learn

Want to make your followers fall head over heels for your brand? In the words of Marvin Gaye, you’ve got to stop, look and listen - not to your heart - but to your customers’ every need and want, then structure a strategy on how to engage successfully with them on social media. Remember, don’t overwhelm future followers with plethoric posting, but tempt them with top quality content to capture their attention.

4. Back your Brand

Want your brand to be deemed desirable? Well, you gotta have faith (faith, faith) in your brand! You need to know your brand’s strengths and weaknesses inside-out and ask yourself what makes you stand out from the crowd: what are your KPIs?

5. Humanizing Helps

Humanize your brand for that head over heels connection with your community. Make sure that your online community are singing your brand’s praises from the social media rooftops by getting personal. Now, I don’t mean insulting the customer, rather relating and interacting with them on a more personal level. Followers like to know a little about the brains behind the brand (the people), so remember to make your whitepapers personable and your writing relatable.

6. Connect with clientele, don’t sell

Social media isn’t about commerce, it’s about creating a connection with clients. Selling should not be the initial objective of your social media campaign. In fact, sales growth will be the knock-on effect of nurturing a loyal following on social media.

7. Go Global

Social media enables you to interact with your community in all corners of the globe, without leaving your desk! Although it may sound daunting to coordinate the operational challenges of balancing local content and a global page; inviting fans to take part in a community-building initiative, such as a competition, easily transcends local market differences.

8. Develop trust and see the return

If you want community engagement to last in the long-term, you’ve got to go the distance. After all, meaningful relationships with your community and customers form the foundations of your brand’s reputation, success and bottom-line. With the rise of online forums, social sharing and comment boxes galore, customers can express opinions on brands anytime, anywhere. Meaning? You’ve got to be proactive, not reactive to customer opinions…

9. Be open to change

The social media landscape, like life in general, is constantly changing. Therefore, it is important that you are constantly listening to the feelings of your community and are ready to react to changing sentiments about your brand. Social media monitoring tools, such as Digimind Social, listen to social sentiments 24/7 so you - the canny (and very busy) Community Manager - won't have to!

10. Engagement

Engagement is the ultimate goal in any relationship, be it online or offline, right? If you liked this article then you shoulda’ put a spring in your step (not a ring on it, in the words of Beyonce) and learn to engage with followers on a whole new level (literally): the social media platform.

Community Managers: take note of these top tips and harness the power of social media to excel in online engagement!

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Written by Jerome Maisch

Marketing Manager @digimindci. Passionate about big data & social marketing. Photography, music and hiking lover