Melissa Chue

Melissa is a digital advocate who loves diving into the latest trends in digital and social media. Since joining Digimind’s marketing team in 2015, she has written studies for over 15 industries in Asia Pacific. When she is not telling stories about data, Melissa can be found exploring her favourite cafes and hangouts on Instagram @chuepachups.
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Recent Posts

2 min read
Melissa Chue | Build Strategy - May 13, 2016

Asia’s Top Tweets of the Week |13.05.2016 #SocialMedia

What a week it’s been for social media. With the spotlight cast on Instagram’s new logo and layout, let’s see what Asia Pacific’s marketers had to say (or tweet) about the popular photo sharing platform - and how to master it!
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2 min read
Melissa Chue | Asia Pacific - May 6, 2016

Asia’s Top Tweets of the Week | 06.05.2016 #SocialMedia

It’s that time of the week again. Friday’s finally here and the weekend is upon us. This week on the Twittersphere, Asia Pacific’s marketers took a stand on the Adblock debate, while offering their two cents on authenticity...
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2 min read
Melissa Chue | Asia Pacific - Apr 29, 2016

Asia's Top Tweets of the Week | 29.04.2016 #SocialMedia

From social media predictions to tips for aspiring marketers, we've rounded up this week's Twitter food for thought from Asia's top digital champions. Starting with a burning question from one of the region's leading marketing...
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2 min read
Melissa Chue | Build Strategy - Apr 22, 2016

Asia's Top Tweets of the Week | 22.04.2016 #SocialMedia

Another week, another slew of conversations on social media. From mastering the B2B marketing funnel to keeping your customers happy, here's what Asia's marketing maestros had to say on the Twittersphere this week:
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2 min read
Melissa Chue | Build Strategy - Apr 15, 2016

Asia's Top Tweets of the Week | 15.04.16 #SocialMedia

It’s been an overcast week in Asia, but we’re not letting it rain on our Twitter parade!
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Melissa Chue | Build Strategy - Feb 26, 2016

Digimind Celebrates Our New Asia Headquarters at #TuneInTelokAyer!

On 18th February 2016, on a busy street in Telok Ayer, we brought together digital marketing professionals, curious onlookers, an open bar and live music to celebrate the launch of our new headquarters in Asia.
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1 min read flag-carrier-1
Melissa Chue | Asia Pacific - Feb 24, 2016

Infographic: Who are Southeast Asia's Leading Low Cost Carriers on Social Media?

Budget airlines may have a competitive edge over their flag counterparts in terms of pricing, but that doesn’t mean they have it easier when it comes to selling themselves online.
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1 min read flag-carrier
Melissa Chue | Infographic - Feb 23, 2016

Infographic: Which Flag Carriers Soared on Social Media in Southeast Asia?

In some ways, flag carriers are a country’s brand to the world, their crew and ground staff ambassadors to their passengers. Like most industries, social media has evolved from a luxury to a digital front desk for the airline...
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Melissa Chue | Build Strategy - Feb 12, 2016

Which Fashion Brands Dominated the #OOTD Game on Lunar New Year?

This week, the Lunar New Year graced our calendars and social media was abuzz with festivities.
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1 min read
Melissa Chue | Build Strategy - Jan 4, 2016

3 Things Market Researchers Can Learn From "Find the Panda"

For the past couple of weeks, Gergely Dudás’ brainteasers have boggled people the world over. Like a modern version of Where's Waldo, "Find the panda among the snowmen" had people scratching their heads as they scoured the...
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