Melissa Chue

Melissa is a digital advocate who loves diving into the latest trends in digital and social media. Since joining Digimind’s marketing team in 2015, she has written studies for over 15 industries in Asia Pacific. When she is not telling stories about data, Melissa can be found exploring her favourite cafes and hangouts on Instagram @chuepachups.
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Recent Posts

2 min read
Melissa Chue | Asia Pacific - Jul 22, 2016

Asia’s Top Tweets of the Week | 22.07.2016 #PokémonGo

Unless you've been living off the grid, you would surely have heard of Pokémon Go, the location-based augmented reality mobile game that has taken the world by storm. While the free-to-play game has yet to launch officially in...
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3 min read
Melissa Chue | Asia Pacific - Jul 15, 2016

Asia’s Top Tweets of the Week | 15.07.2016 #Instagram

Fun fact: did you know that the first ever Instagram picture was posted on 16 July 2010? It’s no secret that the photo sharing platform has grown into a marketing behemoth. 
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2 min read
Melissa Chue | Asia Pacific - Jul 8, 2016

Asia’s Top Tweets of the Week | 08.07.2016 #SocialMedia

Where would the world’s biggest brands be without their customers? Probably not where they are today.
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Melissa Chue | Build Strategy - Jul 1, 2016

Asia’s Top Tweets of the Week | 01.07.2016 #SocialMedia

There's no doubt that mobile has become one of the hottest trends in the digital industry. With the smartphone making such a profound impact on customer behaviour, social platforms and marketing strategies, it was only right...
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2 min read
Melissa Chue | Build Strategy - Jun 24, 2016

Asia's Top Tweets of the Week | 24.06.2016 #SocialMedia

It's that time of the week again, when we round up words of wisdom about all things digital by Asia Pacific's top Tweeters. This time, we cast the spotlight on social, and how brands can leverage different platforms:
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2 min read
Melissa Chue | Build Strategy - Jun 17, 2016

Asia's Top Tweets of the Week | 17.06.2016 #SocialMedia

What a week it's been for social media. With news of Microsoft's acquisition of LinkedIn shaking up the social media and tech world, it's clear that the digital field is changing faster than we can imagine. Of course, we...
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2 min read
Melissa Chue | Asia Pacific - Jun 10, 2016

Asia's Top Tweets of the Week | 10.06.2016 #SocialMedia

Last week, Snapchat surpassed Twitter in daily usage, with a whopping 150 million people using the image messaging mobile platform. Let's see what our marketing mavens in Asia Pacific had to tweet about this app which has been...
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Melissa Chue | Asia Pacific - Jun 3, 2016

Asia's Top Tweets of the Week | 03.06.2016 #SocialMedia

As modern day marketers we spend hours ensuring we produce the right content to promote it across our social media channels to get the greatest reach amongst a huge potential online audience. But, do you ever wonder if it...
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3 min read
Melissa Chue | Asia Pacific - May 27, 2016

Asia’s Top Tweets of the Week | 27.05.2016 #SocialMedia

Content is king in today’s day and age in marketing. But how can brands reign supreme in the race to showcase their expertise with shareable, enticing content?
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3 min read
Melissa Chue | Build Strategy - May 20, 2016

Asia’s Top Tweets of the Week | 20.05.2016 #SocialMedia

Data is the voice of your customers; content and marketing strategies are how you answer them. But what do insights taken from social media mean, and how can marketers leverage them for their business?
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