Influencer marketing is all the rage on social media. In an age where customers trust word of mouth reviews over celebrity endorsements, how can marketers truly leverage an influencer’s following? What about tracking an influencer’s social media posting to your business ROI?

❶ How to take your brand-influencer relationship to the next level

❷ Identifying the ideal influencer for your next Instagram campaign

❸ How to up your social ROI with influencer marketing

❹ LinkedIn becomes the latest social network to adopt video and influencers

❺ Valuable lessons for marketers




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