Asia’s Top Tweets of the Week | 12.08.2016 #InfluencerMarketing
Influencer marketing is all the rage on social media. In an age where customers trust word of mouth reviews over celebrity endorsements, how can marketers truly leverage an influencer's following? What about tracking an influencer's social media posting to your business ROI?
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Written by Melissa Chue
Melissa is a digital advocate who loves diving into the latest trends in digital and social media. Since joining Digimind’s marketing team in 2015, she has written studies for over 15 industries in Asia Pacific. When she is not telling stories about data, Melissa can be found exploring her favourite cafes and hangouts on Instagram @chuepachups.