Public relations has always been a key part of a brand’s strategy. With the prevalence of social media in this digital age, where does it stand, and how can brands build long lasting relationships with their customers with it?
This week, we’ve rounded up the top tweets and tit-bits from Asia Pacific’s digital leaders:
❶ Is social media the same as public relations?
— Ankit Chauhan (@ankitc265) November 8, 2016
❷ The position of PR in the organisation.
#prasia2016 PR has always owned relationships and are the natural storytellers in an Organisation.
— Zoe Hibbert (@wicked100) November 9, 2016
❸ Challenges ahead for PR professionals.
The fact that PR is so backward and has not evolved and clients don't see the value anymore besides crisis/issues #prasia2016
— Mobzilla (@mobzilla) November 9, 2016
❹ Want to be an influencer in your field? Build your authority with a mix of SEO, content marketing, and PR.
— Ankita Mankotia (@AnkitaMankotia) November 9, 2016
❺ The no. 1 factor affecting content marketing and PR
— jenni beattie (@jennibeattie) November 11, 2016