Public relations has always been a key part of a brand’s strategy. With the prevalence of social media in this digital age, where does it stand, and how can brands build long lasting relationships with their customers with it?

This week, we’ve rounded up the top tweets and tit-bits from Asia Pacific’s digital leaders:

❶ Is social media the same as public relations?

❷ The position of PR in the organisation.

❸ Challenges ahead for PR professionals.

❹ Want to be an influencer in your field? Build your authority with a mix of SEO, content marketing, and PR.

❺ The no. 1 factor affecting content marketing and PR


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