On 27 October 2016, Twitter announced it would be discontinuing Vine – four years after acquiring it. Known for launching comedy acts like the Eh Bee Family and Brittany Furlan, the short-form video sharing platform appears to have lost to competitors like Instagram.
While videos still remain a driving force in marketing and social media, how can brands re-vamp their strategies post-Vine? What is APAC’s take on its discontinuation? We’ve rounded up what the region’s digital leaders think in this week’s edition of Top Tweets:
❶ Revamp your video strategies in a post-Vine age.
— Iboro Gordon (@deevapreneur) November 2, 2016
❷ 5 ways to move on with your video strategies.
— eStudioWerk (@eStudioWerk) November 2, 2016
❸ Does Vine’s discontinuation = the death of Twitter?
— Nikhil Jain (@nikhilchhajar) November 2, 2016
❹ What Vine’s continuation signals for marketers’ investment in video.
— Dominic (@DailyDominic) October 28, 2016
❺ And last but not least, a look back at the
— Coral Vogel (@cvogel) October 29, 2016