Data is one of the biggest diving forces in marketing today. To quote the famous Dan Zarella, “marketing without data is like driving with your eyes closed.”
Whether it’s calculating your ROI, or figuring out the direction of your next campaign, here are 5 top tips for opening your eyes to the world of big data from Asia Pacific’s top tweeters:
❶ The 3 stages of social data intelligence for businesses.
— Hootsuite APAC (@HootsuiteAPAC) September 1, 2016
❷ Why universities need to hop on the big data bandwagon.. and how.
— Darren Woolley (@darrenp3) September 1, 2016
❸ What are the biggest challenges in data in the marketing industry?
The digital marketing industry is still struggling to realise the data-driven revolution https://t.co/PNN4Io8gZW
— Damien Cummings (@DamienCummings) August 31, 2016
❹ Best practices for conducting a social media analysis.
— Chris Hodgeman (@ChrisHodgeman) August 30, 2016
❺ How to make sense of data.
— Sandeep Raut (@rautsan) August 28, 2016