Data is one of the biggest diving forces in marketing today. To quote the famous Dan Zarella, “marketing without data is like driving with your eyes closed.”

Whether it’s calculating your ROI, or figuring out the direction of your next campaign, here are 5 top tips for opening your eyes to the world of big data from Asia Pacific’s top tweeters:

❶ The 3 stages of social data intelligence for businesses.

❷ Why universities need to hop on the big data bandwagon.. and how.

❸ What are the biggest challenges in data in the marketing industry?

❹ Best practices for conducting a social media analysis.

❺ How to make sense of data.


I’m a marketer by day and a writer and content creator by night. At Digimind, I oversee content and events for the Asia Pacific market. AMA about social media!


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