3 min read
Melissa Chue - Sep 2, 2016

Asia's Top Tweets of the Week | 02.09.2016 #Data



Data is one of the biggest diving forces in marketing today. To quote the famous Dan Zarella, "marketing without data is like driving with your eyes closed."

Whether it's calculating your ROI, or figuring out the direction of your next campaign, here are 5 top tips for opening your eyes to the world of big data from Asia Pacific's top tweeters:

❶ The 3 stages of social data intelligence for businesses.

❷ Why universities need to hop on the big data bandwagon.. and how.

❸ What are the biggest challenges in data in the marketing industry?

❹ Best practices for conducting a social media analysis.

❺ How to make sense of data.


Written by Melissa Chue

Melissa is a digital advocate who loves diving into the latest trends in digital and social media. Since joining Digimind’s marketing team in 2015, she has written studies for over 15 industries in Asia Pacific. When she is not telling stories about data, Melissa can be found exploring her favourite cafes and hangouts on Instagram @chuepachups.