Unless you’ve been living off the grid, you would surely have heard of Pokémon Go, the location-based augmented reality mobile game that has taken the world by storm. While the free-to-play game has yet to launch officially in Asia, the Twittersphere is nonetheless abuzz about it.

Here’s what Asia Pacific’s leading marketers think Pokémon Go will bring to the table:

❶  Marketing lessons from Pokémon Go

❷ What’s making Pokémon Go the mobile app of the year?

❸ How Pokémon Go benefits small local businesses

❹ Who else is cashing in on the hype?

❺ Singapore retailers give their take on the hype


Will you be one of those installing the app, to be the very best that ever was? Tweet us @digimindci!


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