Data is the voice of your customers; content and marketing strategies are how you answer them. But what do insights taken from social media mean, and how can marketers leverage them for their business?

This week, we scored Twitter to bring you some invaluable tips for delving in the world of #bigdata, courtesy of Asia Pacific’s marketing and tech gurus:

 

Got more burning questions about all things digital? Leave a comment and let us know!

 

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