While conducting a campaign analysis, did you realize that your overall social media engagement is insubstantial? Are your posts not being liked, commented on, or shared as much as you would like them to be? Read this article to...

In theever-changing world of SaaS; consumer engagement is everything. Focusing team efforts on various channels can be overwhelming, PPC, SEO, email, VoIP for business (etc.) leaving you wondering; “Which analytics should I be...

As we examine the diverse dimensions of your brand reputation and conduct necessary audits and mappings of your environment, we will look at other practices to identify what are the appropriate indicators to measure your...

“For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right,” declared Tim Cook, Apple's famous CEO. We could apply this common sense advice to digital data...

84%1 of all web content and social network shares are private shares. Whether through message applications or even during an exchange in a forum, how can you truly trace the underbelly of social media? How can you gather ...

71% of companies1 believe that social media monitoring provides them with valuable consumer insights they can share with other departments. As a matter of fact, social media monitoring tools are the best way to know how your...

7 Important topics from the Ragan Future of Communications Conference After a long two years without seeing each other in person at events, it was great to be back at Ragan's Future of Communications Conference last week in NYC...

Social media has become an incredibly useful tool for marketing. It's one of the best ways to get the word out about what you do, and show customers that you're the people to go to. When it comes to B2B marketing, it can feel as...

Almost all consumers now read online reviews. 98% of them read some at least "once in a while", while 77% read them "frequently" or "always".1 How can you always keep an eye on public feedback and social media mentions to monitor...

59% of the world's population are social media users since July 2022*. Every day, data is generated from users across all social media sources. Understanding and strategically using social media analytics has become vital to the...