4 min read
Graeme Anderson | Build Strategy - Oct 3, 2017

3 Strategies for Insurance Companies to Optimize Their Customer Service

A case study on how insurance brands can optimize online customer care through real-time analysis of online conversations.
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7 min read
Christine Carzo | Community Manager - Sep 27, 2017

How to Retain Customers and Increase Sales Using Social Insights

Three case studies which demonstrate how social listening can improve your communication strategy and customer service.
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4 min read
Christine Carzo | Analysis - Sep 22, 2017

How Insurance Brands Can Generate New Business Using Social Intelligence

A case study on how social media can help insurance providers generate new business leads through online prospect analysis.
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5 min read
Christine Carzo | Analysis - Sep 15, 2017

The Essential Social Media KPIs for Improving an Agency's Campaign Performance

How one agency planned a successful campaign by analyzing social media KPIs.
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5 min read
Christine Carzo | Build Strategy - Sep 13, 2017

How Brands Can Analyze Hashtags to Better Target Customers

August 23, 2017 marked a very special anniversary in the history of digital media: the tenth birthday of Twitter’s famous hashtags. In the decade they’ve been around, hashtags have become a cultural phenomenon and a...
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4 min read
Melissa Chue | Community Manager - Sep 11, 2017

Deliver a Winning Customer Marketing Strategy With Real-Time Insights in 3 Steps

With existing customers making up 65% of a company’s business (Gartner), customer retention is critical to your bottom line. Yet, a study by Bain & Company found 60 - 80% of customers who describe themselves as ‘satisfied’ do...
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7 min read
Christine Carzo | Build Strategy - Sep 7, 2017

3 Strategies to Increase Customer Retention Rate Using Social Intelligence

In the eternal quest for revenue and growth, it’s easy for companies to overlook the opportunity available in simply improving customer retention. The average business churns about 20% of its customers every year. In some...
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1 min read
Melissa Chue | Community Manager - Sep 5, 2017

8 Business Opportunities You Can Unlock with Social Media

With over 3 billion active social media users around the world (We Are Social, Global Statshot: Digital in Q3 2017), it is inevitable that social will continue to shape all aspects of business opportunities across industries.
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5 min read
Christine Carzo | Build Strategy - Aug 31, 2017

How to Grow Your Market Share Using Social Media Intelligence

Social media intelligence, through powerful tools, allows brands to collect insights from social media, analyze trends, and use this information to drive the different stages of their marketing strategy, from market analysis...
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7 min read
Christine Carzo | Brands - Aug 4, 2017

Social Networks: How to Implement a Successful Multichannel Strategy

Adopting a multi-channel strategy Social networks have changed the way we build relationships with peers, businesses, and communities around the world. The digital world is constantly evolving, and retailers have now...
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