5 min read
Melissa Chue | Build Strategy - Jun 19, 2018

When Social Media Insights Meet Business Intelligence

Companies have increasingly realized the importance of social media to their business strategies. Data from social networks is like any other data collected by your company. It is unorganized, and is usually obtained from...
Read More
5 min read
Melissa Chue | Build Strategy - May 30, 2018

5 Innovative Examples of AI in Marketing and Customer Experience Strategies

Artificial intelligence (AI) has evolved from a trope in science fiction movies, to the hottest topic in the digital marketing world. From predictive analytics to machine learning, the potential of AI for elevating data-driven...
Read More
6 min read
Sophia Guan | Analysis - May 3, 2018

3 Metrics to Track, Predict and Measure the Real Impact of a Brand Crisis

In the age of social media where discussions can occur and develop across borders, a brand crisis can spread like wildfire. How your brand responds during and after a crisis can either repair or significantly damage brand...
Read More
5 min read
Graeme Anderson | Community Manager - Apr 19, 2018

The 3 Essential Elements of a Successful Social Media Report

If you’re in charge of digital marketing or social media management within your organization, you’re likely expected to develop reports on your brand’s social media activities and campaign ROI. You might include performance...
Read More
3 min read
Sophia Guan | Build Strategy - Apr 5, 2018

5 Indisputable Reasons For Companies To Invest In Social Listening

Social media advertising budgets worldwide have doubled, which has also increased the pressure on digital marketers to deliver ROI from their activities. At the same time, with 3.196 billion active social media users in the...
Read More
4 min read
Melissa Chue | Asia Pacific - Mar 12, 2018

How Should Brands Work with Content Creators? | Socialize Singapore March 2018

With content creation becoming the priority of marketing budgets in 2018 (Cognizant), marketers face growing challenges in creating content that not only stays true to their brand, but also engages and resonates with their...
Read More
3 min read
Heather Aponte | Build Strategy - Mar 1, 2018

Lessons Learned: How Organizations Can Capitalize on Worldwide Events Like the 2018 Winter Olympics

On average, 19.8 million people watched NBC’s primetime coverage of the Winter Olympics in PyeongChang this year. With a momental viewership around the world, events such as the 2018 Winter Olympics are primed for large...
Read More
4 min read
Graeme Anderson | Build Strategy - Jan 25, 2018

Why Every Brand Needs Social Intelligence

If you’re a brand trying to identify your target market, there is one place you can find them all: online. Your existing and potential customers have fully completed the digital transformation- it’s time for brands, marketers,...
Read More
5 min read
Heather Aponte | Alcohol Industry - Jan 12, 2018

Understanding the North American Alcohol Industry’s Online Presence

The global alcoholic beverages market was valued at $1,344 billion in 2015, and is projected to reach $1,594 billion by 2022. And the US contributes a large quantity to this revenue, with more than 7.7 billion gallons of...
Read More
7 min read
Graeme Anderson | Analysis - Jan 4, 2018

The Benefits of Customer Profiling for Brands

Brands have been collecting data on customers and prospects for as long as they’ve been marketing to them. Customer profiling is invaluable in developing differentiated products and services. Netflix, for example, uses...
Read More

    Subscribe and Stay Informed

    Digimind Blog