Social Media Survival Guide for the Fashion Industry
Fashion is a fast and visual market. Consumers see what they want, buy them, trending outfits spread like wildfire, and just as fast as they ignited, they’re extinguished. It only makes sense that your marketing strategies reflect your market.
If your brand isn’t currently on social media, then you aren’t properly optimizing your marketing strategy. With networks such as Facebook, Instagram, and Pinterest, you can both display your newest designs and products for your followers, and gather a larger audience by interacting with your online community. Current brands making a splash on social media include Chanel earning the most views on Youtube, and Reiss increasing its revenue by 46% from Pinterest alone.
If by chance social media has you confused, we at Digimind have developed multiple guides to walk you through the process of creating your own social network and making the most out of it. Our guides include: