As the world says hello to 2015, social media is out with the old and in with the new.  New Years Resolutions are pouring in from people readier than ever to get in shape, declutter their homes, and find their Zen.  This past week, users  were happy to share their resolutions with their various online communities, and marketers seized the opportunity to better connect with their followers.  What exactly is everyone expecting from 2015?  We monitored online conversations about New Year’s Resolutions from December 30th to January 5th to figure out what  the buzz is all about.

Resolution 2015-what_tag

The word cloud above summing up Twitter conversations indicates that being happy takes precedence for 2015, mentioned 1636 times since the December 30th.  Users welcome new opportunities (1318 mentions), and strive to travel more (548 mentions).  Mark Zuckerburg fired up social conversations this year, with his new year’s resolution to create a book club.  It comes as no surprise that the first title Zuckerberg endorsed is now sold out on Amazon.  RedBull also received considerable attention this past week, prompting 547 mentions of “GivesYouWings”.  The brand created a platform for users to share their resolutions, equipped with customizable characters and creative illustrations for 2015 hopefuls across the globe.



funny NYR

red bull


Resolution 2015-when

In the past week, our tool picked up 47,764 mentions about New Year’s Resolutions.  Interestingly, conversations peaked not on the 31st or 1st, but on January 4th, at 8713 mentions.  Mentions averaged 6,823 per day.


Resolution 2015-how

A shared feeling of optimism and excitement across the web makes sentiment exceedingly positive at 80%.  Social Media is ready for a fresh start.

Jerome Maisch
Marketing Manager @digimindci. Passionate about big data & social marketing. Photography, music and hiking lover

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