4 min read
Graeme Anderson | Build Strategy - Nov 24, 2017

Agencies and Competitor Analysis: The Best Data-Driven Techniques

A case study on tracking techniques and best practices for social media analysis.
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8 min read
Melissa Chue | Analysis - Nov 22, 2017

How to Use Social Media Monitoring for Crisis Management

Social media has, without a doubt, presented brands with immense opportunities for connecting with customers, identifying and developing new business opportunities, and more. But it is also a channel which can snowball a...
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1 min read
Graeme Anderson | Build Strategy - Nov 17, 2017

Peeking Into the Future of Digital Marketing at Digital Marketing World Forum 2017

On November 7-8, Digimind had the pleasure of joining #DMWF Conference and Expo North America in New York City as a silver sponsor.
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4 min read
Graeme Anderson | Community Manager - Nov 16, 2017

The Role of Social Intelligence in Influencer Marketing

Influencer marketing has become an incredibly popular marketing practice as digital marketers continue to  invest in the strategy. However, many marketers still struggle with determining standard metrics and indicators for...
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4 min read
Melissa Chue | Analysis - Nov 14, 2017

Big Data Analytics for Marketers: 4 Steps to Use It Effectively

With a predicted 2.77 billion social media users worldwide by 2019, social media has become a key source of consumer insights for brands. In addition to helping companies understand their online reputation and customers...
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3 min read
Graeme Anderson | Build Strategy - Nov 14, 2017

Generating Consumer Insights for a Product Launch: ASUS Case Study

A case study on how ASUS took advantage of social listening to profile consumers and optimize the launch of a new smartphone.
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2 min read
Graeme Anderson | Community Manager - Nov 8, 2017

New on Digimind Social: Interaction Analysis to boost your social media ROI and reporting!

Our R&D team is continuously improving Digimind Social to offer the most complete and powerful Social Intelligence tool on the market, allowing digital professionals to achieve their business goals.
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4 min read
Graeme Anderson | Build Strategy - Nov 7, 2017

How Social Intelligence Oriented Brand Audits Lead to Successful Campaigns

A case study on how agencies can optimize new campaigns through customer profiles.
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4 min read
Graeme Anderson | Build Strategy - Nov 2, 2017

How Insurance Brands are Reaching Millennials with Content and Social Marketing

Strategies, best practices, and case studies of top insurance brands who have created successful millennial-oriented content marketing campaigns.
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5 min read
Graeme Anderson | Community Manager - Oct 31, 2017

Analyzing Customer Feedback with Social Media

Understanding consumer behavior and customer demand is a powerful lever for tailoring content strategy and driving sales. According to Statista.com, 81% of Americans had at least one social media profile by 2017 - social media...
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