3 min read An example of a sports livestream from Twitter's sports video partnership.
Melissa Chue | Asia Pacific - Mar 16, 2018

3 Things Brands Should Know About Twitter’s Sports Video Partnership in APAC

This year at Sportel Asia, Twitter announced a new premium content video partnership with nine leading sports channels around the region, giving fans access to more live programming, games, highlights, and events ranging from...
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5 min read debunking-top-5-myths-of-proving-social-ROI
Melissa Chue | Build Strategy - Mar 14, 2018

Debunking the Top 5 Myths of Proving Social ROI

Imagine you’re a marketer evaluating post campaign performance. After painting a rosy picture of your sponsored posts’ stellar click-through and engagement rates, as well as the reach earned from influencers used, your Chief...
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5 min read top-kpis-for-proving-marketing-ROI
Graeme Anderson | Benchmark - Mar 12, 2018

The Top KPIs for Proving Marketing ROI

Proving ROI is an essential task for any marketer, but the process for reporting ROI is not always entirely obvious. That’s why the following article will outline some KPIs vastly useful for tracking social media marketing...
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4 min read socialize-singapore-march-2018-1068x712
Melissa Chue | Asia Pacific - Mar 12, 2018

How Should Brands Work with Content Creators? | Socialize Singapore March 2018

With content creation becoming the priority of marketing budgets in 2018 (Cognizant), marketers face growing challenges in creating content that not only stays true to their brand, but also engages and resonates with their...
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3 min read
Heather Aponte | Build Strategy - Mar 1, 2018

Lessons Learned: How Organizations Can Capitalize on Worldwide Events Like the 2018 Winter Olympics

On average, 19.8 million people watched NBC’s primetime coverage of the Winter Olympics in PyeongChang this year. With a momental viewership around the world, events such as the 2018 Winter Olympics are primed for large...
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7 min read top-10-super-bowl-commercials-of-2018
Graeme Anderson | Advertising - Feb 27, 2018

The Top 10 Super Bowl Commercials of 2018 According to Social Intelligence

At this year’s Super Bowl, advertisers dished out $5 million for 30 seconds of air time, while an estimated 103.4 million people watched the game. The price tag begs the question: does the money pay off? To help answer this...
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5 min read monitoring-consumer-behaviour-and-market-trends-with-social-intelligence-1
Graeme Anderson | Build Strategy - Feb 16, 2018

Monitoring Consumer Behavior and Market Trends with Social Intelligence

According to Statista, 81% of Americans have a social media profile in 2017, which represents a 5% growth from the previous year. For brands, this means that they have access to consumer data and customer profiles that were...
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6 min read influencer-marketing-viral-campaign
Graeme Anderson | Build Strategy - Feb 15, 2018

Influencer Marketing: Inside a Viral Campaign

This article will focus on an influencer marketing case study, specifically, a viral campaign organized and orchestrated by online celebrity Jerome Jarre, famous for his viral Vines and YouTube videos, alongside the...
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3 min read 4-effective-strategies-for-data-driven-organizations
Graeme Anderson | Analysis - Feb 12, 2018

4 Effective Strategies for Data-Driven Organizations

By 2019, there will be an estimated 2.77 billion social media users, meaning social media is a key source of consumer insights for brands. Social media is being used by brands across the globe for communications, reputation...
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8 min read how-to-find-and-target-your-customers-online
Graeme Anderson | Build Strategy - Feb 8, 2018

How to Find and Target Your Customers Online

Digimind’s US Campaign Marketing Manager Hiba Haider recently co-hosted a webinar with Kevin Garcia, a Sr. Product Marketing Manager at Adroll. The webinar explored insight-driven marketing strategies, with the specific...
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