7 min read
Jerome Maisch | Build Strategy - Aug 16, 2016

Social Listening for Influencer Marketing

"Today's influencer landscape is populated by bloggers, college professors, podcasters, Instagram celebrities, and everything in between. Given this diversity, we now reach the point of pain for effective influencer marketing...
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2 min read
Melissa Chue | Benchmark - Aug 15, 2016

Digimind is proud to be named a strong performer in “The Forrester Wave™: Asia Pacific Enterprise Social Listening Platforms, Q1 2016”

What a year it’s been for social - even though we’ve just barely crossed into the second half! As the digital and social landscape is ever shifting, Digimind remains dedicated to pushing the boundaries of social listening for...
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7 min read
Jerome Maisch | Build Strategy - Aug 9, 2016

How to use Social Listening for Live Event Tracking

Social listening is a priceless development that all brands, events, and industries need to be adopting. Whilst we know how useful it can be for brands in terms of measuring campaign success, reputation management amongst...
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3 min read
Jerome Maisch | Benchmark - Aug 3, 2016

REPORT: The Top 50 Insurance Companies on Social Media

The insurance industry is traditionally indebted with rules, regulations and corporate vernacular that it’s hard to see a common connection between its outward image and public perception and social media.
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1 min read
Melissa Chue | Asia Pacific - Aug 3, 2016

Report: Singapore's Top Telecommunications Companies on Social Media

For most, if not all B2C companies, social media serves the dual purpose of a digital front desk and a channel for market research.
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1 min read
Jerome Maisch | Infographic - Jul 29, 2016

[Infographic] The benefits of Twitter Digital Marketing

With between 80 to 90 million unique visitors in the US alone (Statista, 2015), Twitter Digital Marketing has become an absolute must for your Social Media and overall digital marketing strategy. 59% of tweeters are under 34,...
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6 min read
Jerome Maisch | Build Strategy - Jul 27, 2016

Best Practices for using Social Listening for PR

The PR industry is changing, and necessarily so. Gone are the days when PR consisted of sending out a press release to print papers, checking publications, cutting relevant mentions and sending timely responses thanking for...
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1 min read
Melissa Chue | Asia Pacific - Jul 27, 2016

Watch: 10 Questions about Data Analytics with Steve Tracy of SapientNitro

Data analytics - what is it and how can businesses leverage it to make more strategic decisions?
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5 min read
Jerome Maisch | Build Strategy - Jul 21, 2016

8 Good Practices for Competitor Benchmarking on Social Media

Through speaking with digital transformation managers, I realize that upcoming future changes and developments are becoming more integrated, focusing on people, tools, organization and processes, some of which are coming from...
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1 min read
Melissa Chue | Asia Pacific - Jul 20, 2016

Content Marketing Case Study: MRM//McCann Strategizes with Social Media Listening

Content marketing is changing rapidly. Coming up with the right strategy starts with having an in-depth understanding of the consumers. With so much buzz out there, brands and agencies alike need a way to cut through the...
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