2 min read
Melissa Chue | Asia Pacific - Nov 2, 2016

Report: Southeast Asia's Top 5 B2C Insurance Brands on Social Media

Insurance is a highly competitive space that operates across multiple products, such as home, life, automotive, health, and travel. On the consumer front, there is a constant need for information to be available, accurate, and...
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2 min read
Melissa Chue | Asia Pacific - Nov 2, 2016

Report: Southeast Asia's Top 5 B2C Insurance Brands on Social Media

Insurance is a highly competitive space that operates across multiple products, such as home, life, automotive, health, and travel. On the consumer front, there is a constant need for information to be available, accurate, and...
Read More
5 min read
Jerome Maisch | Build Strategy - Nov 1, 2016

20 Twitter accounts to follow in the retail sector

Who doesn't love retail? It is the powerhouse of almost every economy. Each and everyday consumers spend billions of dollars on food products, household items, clothing, beauty products and so much. Because of that, we thought i...
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2 min read
Melissa Chue | Build Strategy - Nov 1, 2016

APAC Communication Summit 2016 Highlights

The APAC Communication Summit gathered over 200 in-house communication professionals from Asia Pacific to exchange, learn and network over the latest trends and developments in PR.
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2 min read
Melissa Chue | Asia Pacific - Oct 28, 2016

Asia’s Top Tweets of the Week | 28.10.2016 #Inbound

Whether you're a B2C or a B2B brand, inbound marketing is one of the key ways of generating those coveted leads for your company.
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3 min read
Melissa Chue | Analysis - Oct 27, 2016

5 questions to ask when measuring your reach on social

Reach is one of the key metrics for measuring your social media ROI. After all, the purpose of launching campaigns and sharing content on social is to increase the reach of your brand - in other words, to get those so-called...
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3 min read
Jerome Maisch | Build Strategy - Oct 25, 2016

20 Twitter Consumer Insights Accounts to Follow

When a company finds a shift in consumer behavior due to a changes in the social, cultural, technological, environmental, political or technological landscapes, consumer insights researches quickly dig in, gather research from...
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3 min read
Melissa Chue | Asia Pacific - Oct 21, 2016

Asia’s Top Tweets of the Week | 21.10.2016 #Engagement

Engagement is one of the key ROIs of marketing activities today, especially when it comes to social. After all, the end point of every social media campaign is to increase the brand's reach, as well as influence the audience's...
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2 min read
Melissa Chue | Build Strategy - Oct 19, 2016

Watch: 10 Questions About Social Media ROI with Jim Guzman of MRM//McCann

Social media ROI is critical for tracking and measuring the performance of your social media activities. For brands that are expanding into social for their digital initiatives, how can they align it with their overall business...
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3 min read
Jerome Maisch | Benchmark - Sep 22, 2016

Digimind ranked as the leader in G2 Crowd's Fall 2016 Top Social Media Monitoring Software Report

G2 Crowd is a world leading business software review platform, and has recently
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