Thijs Bouwens, Social Media & Media Relations Officer at DSM, recently shared his insights with us about how his team is utilizing Digimind Social. DSM is a global, science-based company active in health, nutrition and materials with annual net sales of €10 billion and around 24,000 employees. Social media strategy is an essential part of building their brand awareness as a B2B company. They use social media monitoring to track their own activities as well as to listen, engage and analyze relevant conversations involving their industry.
You can download the full White Paper on DSM’s social media monitoring strategy here.