140 million tweets are sent per day on average. Amidst all of this noise are your target consumers talking about products and services you offer and asking for advice. It is the perfect opportunity to reach out to these consumers, recommend your products/services and perhaps offer a sample or demonstration.
It might seem like an impossible task to sift through the Twittersphere to find your target audience, but we will show you how through a simple keyword search.
By simply using the query ? “keyword”, you can bring up a targeted stream of search results for a given keyword on Twitter.
Let’s see an example. Imagine you are a company selling cosmetics and are launching a new face cream. By entering the query ? “face cream” into Twitter search, you will see a stream of all people who mentioned face cream in a tweet.
Here are two good query results. The first girl is asking for suggestions for a night time face cream. Do you offer a similar product? If so, hit reply and send her your recommendation. If you look closer, you can see she is a blogger. There is also an opportunity to send a sample of your cream and get some coverage.
Let’s have a look at the second result. Katie Collin is tweeting about her reaction to a particular face cream. If you provide a cream for very sensitive skin, you can again react and offer her a better product.
As you can see, this is a powerful way to generate leads, drive sales and generally manage your brand using Twitter. You can always turn to your in-house community manager for help.
Please give our tip a try and let us know how it worked for you!