1 min read
Melissa Chue - Sep 27, 2017

Creating Customer Experiences that Achieve Objectives | AfterWork Singapore September 2017

Customer experiences are what people remember the most about your brand. In an age where consumers are always connected and on the go, how can brands use data to create relevant and engaging customer experiences that contribute towards achieving key business objectives?

30 high level marketers from Singapore’s leading brands and agencies, including Amazon, Mead Johnson Nutrition, PHD Worldwide and more gathered for an intimate evening of drinks, networking and insights featuring guest speaker Joanna Wong, Head of Business Marketing APAC at Spotify.

Speaking on the importance of people based marketing, Joanna shared steps brands should take to create customer experiences that hit the right notes with target audiences:

  • Use data to develop a deep understanding of your customers
  • Identify appropriate moments in your customer’s journey to engage in brand conversations
  • Design brand experiences by partnering other brands that are relevant to your target audience
  • Create an emotional connection with your customers through personalised experiences

Thanks to our amazing guests and guest speaker for making #AfterWorkSG a night to remember! See you at the next #AfterWorkSG event - in the meantime, do tag yourselves on our AfterWork photo gallery.

Bonus: Decode your customers' opinions on social media and use those insights to improve your customer experience. Here's how. 

Written by Melissa Chue

I’m a marketer by day and a writer and content creator by night. At Digimind, I oversee content and events for the Asia Pacific market. AMA about social media!