Blogging is an invaluable asset, whether for content marketing or building your personal brand online.

At our second #DigimindTalks webinar, Executive Director for the Asian Content Marketing Association, Andrea T Edwards shared the merits and must-dos of blogging. This includes:

  • Believing in it as a core value system, not just a marketing or sales tactic.
  • Getting every department on board – from your management sharing insights, to your sales team amplifying it through their own networks.
  • Building brand awareness and customer loyalty with good content.

Indeed, blogs are a way of building trust and loyalty with your customers; not just as an expert on your topic, but as a brand who is 100% invested in their needs. So, how can marketers master the art of blogging? We scoured Asia Pacific’s top tweeters to bring you some pointers:

❶ What is the value of blogging to businesses?

❷ The 10 boo-boos to avoid on your blog.

❸ Learn from the best in the business.

❹ Make good content a core belief system, not just a sales and marketing tactic in your business.

❺ How to get the best ROI from your business blog.

Indeed, blogging will continue to be one of the hottest trends in marketing. There’s no better time to hop on the bandwagon with good content than now. We hope we’ve inspired you to pick up the pen (or keyboard) and get started! Tune in to our top tweets next week for more tips on all things digital.

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