Whether you’re a B2C or a B2B brand, inbound marketing is one of the key ways of generating those coveted leads for your company.
So what is inbound marketing, exactly? Simply put, it is about promoting your brand through social media and content marketing to entice customers through different stages of the purchase funnel. Here are the 5 must-dos to master your brand’s inbound strategies, courtesy of APAC’s top tweeters:
❶ The ultimate inbound strategy: make every visit count.
— Ankit Chauhan (@ankitc265) October 22, 2016
❷ Why marketers should not ignore Twitter.
Hashtag Team: Why Twitter is #1 for B2B marketing, top inbound marketing hacks – B2B News Network https://t.co/eSwdlR9ihP
— Simon Lidster (@FullSteamDM) October 24, 2016
❸ Don’t just satisfy your customers – delight them!
— Amy Lee (@sgamylee) October 25, 2016
❹ Want to drive up your links by 97%? Start blogging.
— Ankita Mankotia (@AnkitaMankotia) October 26, 2016
❺ And last but not least, always, always align your sales and marketing activities.
— Startups idea! (@startupsidea) October 26, 2016