Whether you’re a B2C or a B2B brand, inbound marketing is one of the key ways of generating those coveted leads for your company.

So what is inbound marketing, exactly? Simply put, it is about promoting your brand through social media and content marketing to entice customers through different stages of the purchase funnel. Here are the 5 must-dos to master your brand’s inbound strategies, courtesy of APAC’s top tweeters:

❶ The ultimate inbound strategy: make every visit count.

❷ Why marketers should not ignore Twitter.

❸ Don’t just satisfy your customers – delight them!

❹ Want to drive up your links by 97%? Start blogging.

❺ And last but not least, always, always align your sales and marketing activities.

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