The APAC Communication Summit gathered over 200 in-house communication professionals from Asia Pacific to exchange, learn and network over the latest trends and developments in PR.

Hosted by the Asia-Pacific Association of Communication Directors (APACD) and Communication Director Magazine, the 2 day summit touched on the essentials of communications in a digital age.

Key points

  • How to make your brand’s digital communication soar
  • The power of employee advocacy in furthering your brand’s communications
  • The importance of being transparent to your customers, employees, and stakeholders
  • Leveraging influencers the right way to create a win-win situation, and
  • Why brands need to think like a publisher, by focusing on content themes, channels, and editorial processes – to stand out from the rest of the competition


With over 400 tweets sent under the official hashtag #APCS16, here’s a quick recap:

Trending topics


Unsurprisingly, communications, amplification, digital, and influencers were among the top trending topics at the APAC Communication Summit 2016, according to our Top Hashtags and Clusers modules on Digimind Social.


Top influencers

Key concepts aside, we were also curious to see who lead the conversation on #APCS16.


WE Communications, Nikolas Badinton and Edelman APACMEA were among those who tweeted their way to the top on Day 1.


By the end of Day 2, Tweeters like Resorts World Manila, TAC Victoria and Vernon Small had caught up.

All in all, it was a fruitful 2 days at the APAC Communication Summit 2016. See you next year!

I’m a marketer by day and a writer and content creator by night. At Digimind, I oversee content and events for the Asia Pacific market. AMA about social media!

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