Firstly, if the information is not delivered, the people who requested it will conclude that nothing was done to satisfy their needs.
Secondly, sharing what has been collected at regular intervals will allow the people requiring the information to identify how well their request is being fulfilled. Publishing and sharing relevant information allows you to gather the feedback you need to maintain, manage, and build a successful CI project.
Thirdly, publishing information is the time at which you make your work public. Up until this point, most of your work has been behind closed doors preparing your agents, fine-tuning lists of keywords, and collecting the information your audience needs. Sharing information allows you to demonstrate the added value behind your CI project.
Creating the best deliverable
There are several elements to creating a deliverable with the most value and impact. For example, if you prepare a 15-page report for a business executive who simply does not have the time to read it, your efforts are wasted and he or she is not satisfied. Therefore, you must be sure to tailor your deliverable to your audience. There will always be people who don’t have the time to digest what you prepare, however good the final product. Thus, be sure to carefully consider these elements and ask yourself these questions:
- What are the objectives you set out to meet?
- How many of your objectives can be satisfied per deliverable?
- Do the readers share the same needs?
The answers to these questions will enable you to identify what kind of information you should include in each deliverable. This will make it easier to select the folders from which to draw the information during the publication process. In addition, you will then see more clearly what your role should be. Will you be a curator of raw materials and information, or will you need to add in analyses to guide your reader through what you have found?
- What is the shelf-life of the information you need to share?
- How quickly do people need to react to what you find?
- Is your audience expecting regular updates?
The answers to these questions will help you define whether you need to work with automatically generated deliverables (such as newsletters) and help you plan the frequency at which to publish.
- How much do you need to control the structure of the information you share?
- Is your audience better suited to a linear presentation or an interactive display?
- Will you need to provide information that anyone can consult at any time?
These answers will guide you in the choice between traditional deliverables (newsletters or reports) and dynamic interactive deliverables (dashboards or Watchlists).
- Are they looking for quick answers to questions, analyses, or background information?
- How important is it for them to be kept up to date with the latest information?
- How easy will it be for them to access online material when they consult your deliverables?
- What will they do with the information they have (pass it on to other people, make decisions, use it themselves)?
Focusing on your audience and end user will help you think most clearly about the content, timing, and format of your deliverables.