On 22-26th February 2016, Social Media Week graced New York City, bringing media players together to discuss and share insights into the ever-evolving world of social. On 02/24 Digimind hosted a masterclass presenting a panel of industry experts who were there to share their insights into the importance of social listening.

Check it out!

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The event started with an introduction of the importance of listening across every business function, and the way the Digimind Software allows you to increase brand engagement, customer feedback responses and the retention of clients for the purpose of sales and lead conversion.

Alex McLaughlin, Business Intelligence Analyst at Clique Media touched upon the development of video and the importance of visual in order to garner your audience, giving a concise overview of the ways Digimind social has become an inherent part of their marketing strategy. DS has enabled them to benchmark their community and understand the worth of interactions and shares on all their media channels. Alex also stressed the importance of influencers who can be used to develop a larger personalised network with their audience who know and trust these brand pushers.

From runways to the political stage, Michael Hayworth, VP of North America at Woody Media, introduced how social listening can be pivotal for NGO’s, giving succinct examples from the current US election race. He specifically spoke about knowing your audience and using social listening to pivot content around opportunities. Hayworth elaborated on the 3 specific ways Woody uses Social Listening; Developing strategy, responding to opportunities, and shifting the conversation. Digimind allows the company to get the Social data quickly to allow the agency to evolve and adapt to the needs of their clients who may not have the business intelligence structures and metrics to capture the data and insights they need.

Last but by no means least, Eric Schwamberger, Chief Marketing & Content Officer at Tenthwave Digital, the self-proclaimed ‘customer obsessed’ digital agency, shared how the value of tapping into emotional engagement will always come out on top, elaborating on the ways social consumer behaviour and memories make a brand come alive. ‘With all the data out there today we have an unprecedented ability to learn from our customers’ he said, but the important part is asking the who, whats, wheres and whys in order to truly understand what you have heard.

Overall, whilst representing diverse backgrounds – from fashion to politics – there was one common factor tieing them all together; the imperative nature of social monitoring within their fields, and how they have been able to utilize this through Digimind technology.

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