The insurance industry is traditionally indebted with rules, regulations and corporate vernacular that it’s hard to see a common connection between its outward image and public perception and social media.
This perception, whilst a fair judgement, can be refreshed through the use of social media analytics and social listening both key to brands, with a wealth of free public insights into the consumer base that will go a long way to help a company break down barriers and gradually grow and build the customer-brand relationship.
”Up to 1/3rd of insurance business is expected to be generated by digital channels in the next five years”
We wanted to know which insurance companies in the US are successfully making head-way to re-establish the industry to make it less of a chore and more approachable to the everyday consumer. Where do people discuss insurance most online? Is it majoritively negative or positive? Do users talk about the health insurance companies differently than they do property? Does the GEICO Gecko help with their brand image?
In this report you’ll discover:
- BEST PRACTICES FOR THE INSURANCE INDUSTRY ON SOCIAL MEDIA
Social media has a wealth of information, but the strategies you use are key to getting your message across and gathering the essential data and topics about and for your consumer interests. Discover how to humanize the brand through consumer-led content, mascot social accounts, employee advocacy and connect with your consumers at a deeper and more personal level through social media analytics, so you can increase your brand reputation and maintain a good public perception in the ever regulated field of Insurance.
- PRIME EXAMPLES OF THE TOP US INSURANCE BRANDS GETTING SOCIAL MEDIA RIGHT
See how Metlife, Cigna, Liberty Mutual, Statefarm Group, Aegon, Northwestern Mutual and many more tap social media for deeper consumer engagement, more targeted content creation and richer identification of consumer habits and desires. Discover how these insurers fare when ranked 1-50 in terms of community growth, interaction growth and publication growth across all their social accounts.
- THE TOP US COMPANIES BY INDUSTRY ON SOCIAL MEDIA
A breakdown of the Insurance companies by sector means you can identify the clear differences in social behavior per insurance category: Life, Automotive, Health and Property & Casualty. See which insurers per category produced the most content, increased their follower growth across channels and achieved the highest engagement with consumers.
With social media’s demographic rapidly growing, alongside its functionality of providing clear consumer habit trends, customer feedback, and insights, Insurance companies need to be tuning into this free resource to shape the way they do business and really connect with consumers at ground-level.