Recap: What We Loved About Social Media Marketing World, #SMMW15

What a whirlwind few days at the Social Media Marketing World event last week in San Diego, California! This event is the world’s largest social media marketing conference with over 2,500 attendees and 100 speakers from all over the world, held at the Manchester Grand Hyatt. Aimed at bringing together social media pros and beginners alike, the event was an incredible opportunity to network and learn from the best in the business.

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For the Digimind team, having many one-on-one conversations with marketers was the most valuable experience, as we were given the opportunity to understand and address their challenges and goals when it comes to social media monitoring. We were also excited to launch our new solution, Digimind Social Analytics, which gives marketers the ability to analyze and benchmark many social accounts simultaneously.

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We brought along our meerkat mascot, Meerko Polo, to meet with visitors and bring a smile to their faces with a game of ping pong or posing for photos. Even Jay Baer, marketing expert and best-selling author, couldn’t resist giving Meerko a high-five!

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What was buzzing on social media during the event? Using Digimind Social to analyze online mentions about #SMMW15, we see that trending key concepts are obviously geared toward the goals of the event such as social marketing and networking. But there are also some sentiment keywords which accurately describe all the good vibes happening such as awesome, amazing, etc. Also, Jay Baer’s killer closing keynote, “Hug Your Haters” makes a few appearances in the word cloud and justifiably so.

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And taking a look at the Top Influencer Network shows that industry experts such as Guy Kawasaki, Jay Baer, & Michael Stelzner, and host Social Media Examiner, were leading the charge at having the most influential voice on social media about #SMMW15. These individuals, along with the 100 other thought leaders, provided countless nuggets of wisdom across topics such as Content Marketing, Social Measurement, and so much more.

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We would sincerely like to thank everyone we had the pleasure to meet, and for those we missed, see you next time!

About Digimind

Digimind is a global social media monitoring and competitive intelligence company that provides businesses with unrivaled insights into their true standing in the market. Digimind’s proven intelligence technology has provided Fortune 500 brands around the world with critical information for their business for more than 17 years. Profitable since its founding, Digimind has a 92 percent customer retention rate and more than 100 employees across offices in North America, Europe, Asia and Africa. Start a free trial today!

Jerome Maisch
Marketing Manager @digimindci. Passionate about big data & social marketing. Photography, music and hiking lover

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