APAC Communication Summit 2016 Highlights

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The APAC Communication Summit gathered over 200 in-house communication professionals from Asia Pacific to exchange, learn and network over the latest trends and developments in PR.

Hosted by the Asia-Pacific Association of Communication Directors (APACD) and Communication Director Magazine, the 2 day summit touched on the essentials of communications in a digital age.

Key points

  • How to make your brand’s digital communication soar
  • The power of employee advocacy in furthering your brand’s communications
  • The importance of being transparent to your customers, employees, and stakeholders
  • Leveraging influencers the right way to create a win-win situation, and
  • Why brands need to think like a publisher, by focusing on content themes, channels, and editorial processes – to stand out from the rest of the competition

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With over 400 tweets sent under the official hashtag #APCS16, here’s a quick recap:

Trending topics

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Unsurprisingly, communications, amplification, digital, and influencers were among the top trending topics at the APAC Communication Summit 2016, according to our Top Hashtags and Clusers modules on Digimind Social.

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Top influencers

Key concepts aside, we were also curious to see who lead the conversation on #APCS16.

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WE Communications, Nikolas Badinton and Edelman APACMEA were among those who tweeted their way to the top on Day 1.

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By the end of Day 2, Tweeters like Resorts World Manila, TAC Victoria and Vernon Small had caught up.

All in all, it was a fruitful 2 days at the APAC Communication Summit 2016. See you next year!

I’m a marketer by day and a writer and content creator by night. At Digimind, I oversee content and events for the Asia Pacific market. AMA about social media!

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