1 min read
Jerome Maisch | Benchmark - Jun 27, 2012

How to choose a Market and Competitive Intelligence Software

“Analytics is the combustion engine of business, and it will be necessary for organizations that want to grow, innovate and optimize efficiency. Given its far-reaching impact, it is one of the few software markets that thrive...
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2 min read
Jerome Maisch | Build Strategy - May 3, 2012

Big Data’s impact on Human Resources

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3 min read Ask the Industry ExpertMonica
Jerome Maisch | Build Strategy - Apr 13, 2012

Ask the Industry Expert: Q&A With Monica Nixon

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3 min read Ask the Industry Expert- Q&A with Seena Sharp
Jerome Maisch | Build Strategy - Mar 30, 2012

Ask the Industry Expert: Q&A with Seena Sharp

This is the first in a series of Q&A posts with some of the most prominent thinkers and influencers in the area of competitive and market intelligence. We kick off the series with Seena Sharp, who is indisputably one of the...
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3 min read
Jerome Maisch | Build Strategy - Mar 22, 2012

Using Sales Intelligence to Boost Revenue

It’s becoming increasingly difficult for businesses to make accurate forecasts about what might happen six months from now. We're living in a world that is in constant flux and providing accurate projections so that we can...
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1 min read
Jerome Maisch | Build Strategy - Mar 15, 2012

Unlocking the potential of 'big data' in the market research industry

Companies who wish to unlock the potential of ‘big data’ are eyeing up opportunities in areas such as market research, where the insights that come from being able to analyze big data sets are delivering huge rewards.
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2 min read
Jerome Maisch | Build Strategy - Mar 8, 2012

CI in Pharma - Maximizing success for Clinical Trials

One of the biggest competitive advances for Pharmaceutical companies in recent years has been the emergence of software solutions designed to track and monitor clinical trials. Before a new drug can earn regulatory approval,...
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Jerome Maisch | Build Strategy - Feb 27, 2012

Two is the Magic Number

I came across an interesting article in The Guardian recently which got me thinking about Competitive Intelligence and the art of brevity. Here's the opening excerpt from the article:
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3 min read kodak_demise_brownie-1
Jerome Maisch | Build Strategy - Feb 17, 2012

Overcoming Business Blind Spots - Learning from the Demise of Kodak

In the weeks following Kodak’s decision to file for bankruptcy, industry commentators and analysts have been busy conducting a post-mortem to figure out what contributed to its catastrophic downfall.
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