1 min read
Jerome Maisch | Build Strategy - Aug 27, 2012

Top Tips: Setting up a Market or Competitive Intelligence function

  What advice would you give to someone who is tasked with setting up a Competitive Intelligence function? For our latest 'Ask the Expert' series we posed this frequently-asked question to a panel of Market and Competitive...
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3 min read
Jerome Maisch | Build Strategy - Jul 16, 2012

Ask the Industry Expert: Q&A with Udo Hohlfeld

This is the third installment in our Q&A series where we talk to some of the leading Competitive Intelligence professionals to get their expert views on industry trends and best practices. Udo Hohlfeld founded INFO + DATEN to...
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2 min read
Jerome Maisch | Build Strategy - Jul 6, 2012

The future of Marketing - It’s all about Data

“If marketing is both an art and a science, then clearly the pendulum has shifted toward the science, thanks, in part, to advances in technology and data analytics.” (CMG Partners)
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1 min read
Jerome Maisch | Benchmark - Jun 27, 2012

How to choose a Market and Competitive Intelligence Software

“Analytics is the combustion engine of business, and it will be necessary for organizations that want to grow, innovate and optimize efficiency. Given its far-reaching impact, it is one of the few software markets that thrive...
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2 min read
Jerome Maisch | Analysis - Jun 12, 2012

The 5 steps of a Successful Competitive Intelligence project

Managing competitive intelligence projects is an integral part of the day-to-day role of a CI manager and requires a well-structured, holistic approach to ensure a successful outcome. The CI Manager is responsible for...
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2 min read
Jerome Maisch | Build Strategy - May 3, 2012

Big Data’s impact on Human Resources

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3 min read
Jerome Maisch | Build Strategy - Apr 13, 2012

Ask the Industry Expert: Q&A With Monica Nixon

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3 min read
Jerome Maisch | Build Strategy - Mar 30, 2012

Ask the Industry Expert: Q&A with Seena Sharp

This is the first in a series of Q&A posts with some of the most prominent thinkers and influencers in the area of competitive and market intelligence. We kick off the series with Seena Sharp, who is indisputably one of the...
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3 min read
Jerome Maisch | Build Strategy - Mar 22, 2012

Using Sales Intelligence to Boost Revenue

It’s becoming increasingly difficult for businesses to make accurate forecasts about what might happen six months from now. We're living in a world that is in constant flux and providing accurate projections so that we can...
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1 min read
Jerome Maisch | Build Strategy - Mar 15, 2012

Unlocking the potential of 'big data' in the market research industry

Companies who wish to unlock the potential of ‘big data’ are eyeing up opportunities in areas such as market research, where the insights that come from being able to analyze big data sets are delivering huge rewards.
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