How to choose a Market and Competitive Intelligence Software
“Analytics is the combustion engine of business, and it will be necessary for organizations that want to grow, innovate and optimize efficiency. Given its far-reaching impact, it is one of the few software markets that thrive even in adversity.” Rita Sallam, Research VP at Gartner
Digimind’s recent Market Intelligence Survey showed that almost half (46.6%) of companies surveyed use an integrated platform of research and intelligence. The decision to invest in a dedicated Intelligence software solution is one which requires some specialist advice before selecting a preferred vendor.
Most professional Competitive Intelligence (CI) software providers will accommodate your request to test-drive the software, for a period of one or two months, by agreeing a fee with you to cover the cost of running a pilot project. During this phase an experienced consultant will be assigned to help you ensure that all the groundwork is prepared for a successful intelligence project. This involves helping you select the right keywords, building and customising the dashboards and working with you to define the scope of the project.
Before embarking on the complex route of choosing a CI software provider, we’ve produced a handy checklist which can be used as a reference guide for what requirements your future software provider should fulfill.
What are the selection criteria?
In order to choose your software, you should be aware of the different criteria that will guide you in your selection process:
- Process and Analysis
- Collaboration and Capitalization
- Project Deployment
Written by Jerome Maisch
Marketing Manager @digimindci. Passionate about big data & social marketing. Photography, music and hiking lover