Social Media Report: New York Fashion Week 2016

New York Fasion Week is a world-class event, and big business; drawing approximately 232,000 attendees to over 500 shows, the show generates around $887 million in economic activity...

How to Measure the ROI of Your Advertising Campaign.

It's essential to measure ROI. This measurement allows you to analyze your performance, improve future campaigns, and develop other opportunities.

Asia’s Top Tweets of the Week | 20.05.2016 #SocialMedia

Data is the voice of your customers; content and marketing strategies are how you answer them. But what do insights taken from social media...

How to win with Social Media? Throw a party for 2...

Want a winning social media strategy? Learn how to throw a party for 2 billion people. Here we show you how in seven steps. “We...

Social Strategy for Digital PR Professionals

Every choice a PR professional makes contributes to the overall goal of increasing sales/awareness. Here's a breakdown of the strategy behind those choices.

Event Recap: Digimind Dispelled the Mystery of Metrics at Socialize NYC

Whether you were there for the drinks and the tricks and the insights, or you missed Socialize NYC altogether, here's a recap of a truly magical evening.

Our Top Tweets of the Week 06.17.16 | #SocialMedia

This week we learnt that the software giant Microsoft purchased the business-orientated social network LinkedIn, in what turned out to be the most expensive...

Our Top Tweets of the Week I 04.29.16 #SocialMedia

It's that time again. The end of the working week is upon us and the weekend is almost in our grasp. For our top tweets...

Crisis Management: Aligning Digital and Offline Promotional Campaigns

A case study on real-time crisis-management for digital and offline campaigns.

Asia’s Top Tweets of the Week | 22.07.2016 #PokémonGo

Unless you've been living off the grid, you would surely have heard of Pokémon Go, the location-based augmented reality mobile game that has taken...